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CLOTO textiles & fibers

CLOTO Hilaturas is based in Puebla, Mexico and produces a wide range of yarns and fabrics.

Studio davidpompa created a unique corporate identity by changing the company's former name "El Rosario Hilaturas" to "Cloto Hilaturas". Referring to the Greek mythology of one of the Three Fates, who spins the thread of life and therefore controls the fate of all men.

The invented yarn box presents the different fibers in a new, unconventional but very in intuitive way.